SocialFresh’s Facebook Ad Conference

Much thanks to Jason and his team at SocialFresh for the ticket to his Facebook Advertising Conference! This is a very niche industry, and he’s got a huge number of experts scheduled to present. I’m sure there will be tons of great Facebook Ad Tips. I’m especially interested in what the speakers from Buddy Media and Vitrue have to say. They’ve both recently been acquired by large companies (Salesforce and Oracle, respectively). It’s clear that the sort of Facebook Ad Training SocialFresh is aggregating is key to their successful strategies.

I’ve been working on my Facebook ad optimization platform for about a year. It’s been difficult to keep my algorithms in sync with the behavior of Facebook’s ad server. My latest version is rules-based and makes its decisions in a linear fashion more similar to how a human campaign manager might look at different key performance indicators. While I don’t think that’s how Facebook’s ad server works, it makes it easier to adapt teachings from experts into new sets of rules to test. Hopefully the speakers at the Facebook Ad Conference will go into enough detail on their management strategies so I can test a couple of them against each other.

The more I learn about my competition, the more it seems their strategies rely heavily on experienced personnel to achieve clients’ performance goals. While this is true for any service industry, I was surprised at the extent to which it’s people, and not technology, powering the largest players in the industry. As someone committed to using technology to enhance the productivity of experts, I see this as a great challenge and opportunity.

Here’s their full list of conference presenters:
Justin Kistner from Webtrends
Marty Weintraub from aimClear
Randall Lloyd from Buddy Media
Diana Plazas from Doubletree by Hilton
Angela Leaney from the Harlem Globetrotters
Jordan Franklin from Clickable
Hussein Fazal from Ad Parlor
Tim Bosch from Likeable Media
Dan Slagen from HubSpot
Chris Tuff from 22squared
Amy Porterfield from AmyPorterfield.com
Ryan Cohn from What’s Next Marketing
Matt Monahan from AlphaBoost
Dan Benyamin from Citizennet
Katie Roberts from Walden University
Maya Grinberg from Wildfire
Mark Unger from PUSH
Jeff Widman from Pagelever
Merry Morud from aimClear
Erika Brookes of Vitrue
Lucy Jacobs of Spruce Media
Nate Riggs of The Karcher Group
Roland Smart of Involver
Jay Baer of Convince&Convert
Chris Penn of WhatCounts
Victoria Gibson of FB Ad Queen

SocialFresh first came onto my radar when they published their 2012 Facebook Ad Report. They surveyed three hundred and forty-seven people involved in Facebook advertising, including brands, agencies and vendors. I was really impressed with the amount of data they’d gathered and aggregated. Some of it was really helpful for my investor presentation and marketing materials.